Two Great Events in one day…
When: Wednesday, January 11, 2012
The Rosewood Caterers
2863 Woodbridge Ave
Edison, NJ 08837
Map and Directions | Online Registration Closed (Tickets may be purchased at door.)
ATTENTION!!!
All wedding planners, bridal consultants, wedding suppliers, industry professionals, retailers, limousines, photography, videography, travel and honeymoons, bridal fashions, formal wear, entertainment, invitations, favors, wedding cakes, media, print or any other business that offers wedding related services to the bridal consumer and actively markets their products and services to engaged couples…
1) Educational Seminar (3:30PM – 5:30PM) | Doors open @ 3:00PM
“How To Make Your Print and Online Advertising Work Together”
Your business benefiting experience will be begin with a 2 hour seminar and discussion led by former VP of “The Knot” Alan Berg, nationally renown wedding industry expert, speaker and author of “If Your Website Was An Employee Would You Fire It?”, Amy Wilkins, Senior Vice President and Publisher of Martha Stewart Weddings and veteran wedding professional Brian Lawrence, author of “The Wedding Expert’s Guide To Sales and Marketing” and CEO of the nationally recognized wedding industry and event web design and marketing firm Local Traffic Builder. The theme of this education event will be how to merge online and offline marketing with a discussion on the future of print advertising and ways to quantify and interpret response. Doors open at 3:00PM.
Alan Berg / How Do I Know if My Ads Are Working?
Too many wedding pros think they know where their business is coming from, but they’re often relying on incomplete information or bad assumptions. Many businesses place an ad and then sit back, waiting for the phone to ring. Does that sound like you? Are you tracking your print and online ad response? Are you sure? In this session you’ll see how you’re really doing when it comes to knowing where your business is coming from. Whether you’ve been in business for 1 year or 50, you’ll want to hear this.
- How to track your ads — print and online
- What is a lead?
- Quality vs. quantity response
- Improving conversion in your ads
- What your ad and website can and can’t do
Brian Lawrence / Playing Chess Rather Than Rolling Dice in Print and Online Advertising
Advertising is an art but also a science. This session will discuss how to work with marketing intelligence in choosing what, where and how to advertise in print and online along with strategies to maximize response.
- Elements of a successful ad
- Analyzing cost vs. response
- How to make an offer that makes sense for your business
- The use of special landing pages that speaks to the bride
- Free online exposure that also helps your print response
2) Business 2 Business Networking Mixer (6:00PM – 9:00PM) | Doors open @ 5:30PM
“Networking, Food and Entertainment”
Network and establish relationships with other wedding industry professionals and talk with leading wedding industry business building resources at our vendor showcase. Mingle and exchange business cards to create new business opportunities. In addition, be wowed by the magic of Dennis Kyriakos of Miracle Magic and enjoy the fine cuisine, courtesy of The Rosewood.
Win great door prizes! The Grand Prize is a combined advertising/marketing package (including internet, print and trade show) from our top sponsors worth thousands of dollars.
Registration Information
Are you ready to take your company to the next level? Attend one or both events for one low price of $10.00.
Online registration for this event has already ended. Tickets will be available for purchase at the door 1/2 hour prior to each event.
Do you have a valuable product or service to offer wedding professionals? We have limited exhibiting opportunities available. For information, call 973-868-0044.
NJ Wedding Vendor Network
Since 2008, our exclusive and unique events helped thousands of local NJ/NY metro business professionals in the wedding industry make solid lead contacts and find resources for marketing to engaged couples. The leading advertising and media resources in the Garden State bring together the most popular and profitable of all advertising resources. Our sponsors include some of the most successful and reputable advertising experts including WedAlert (Dave Ciccolella), Wedding Zone (Joe Tortorello), LocalTrafficBuilder.com (Brian Lawrence), Contemporary Bride (Gary Paris / Matt Victoria), AFWPI (Richard Markel) and SMI Bridal Expo (Bridal Billy).
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New Jersey Wedding Vendor Network Sponsors
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